Most Popular Data Analytics Tools in Business

Data can be a game-changer for your business if you take full advantage of it. In this era of computing, smartphone technology, and the internet, organizations can collect large volumes of data every day. When this data is analyzed well, it can provide useful information that’s key to decision making.

Data analytics tools are commonly used to interpret, evaluate, and analyze data. Businesses have now realized how important data can be, leading to the rising demand for data analytics globally. We now have numerous analytic tools that can be used for free while others are paid versions.

Popular Data Analytics Tools in Business

Some of the open-source analytic tools are even better than the paid versions based on user-friendliness and performance. In this article, we have compiled the top data analytics tools you can use in your business.

Tableau Public

This analytic tool allows you to convert your data into charts, graphs, and maps for easier reading and interpretation. It is one of the most popular analytical tools because it enables users to share and publish the visualized data on several other platforms. On top of that, Tableau is compatible with both Windows and Mac OS.

One of the major reasons why Tableau Public is very popular is because of its user-friendliness. This tool enables you to upload data directly from your server, desktop, or other online sources like cloud storage. Tableau Public is free to use, but you can also go for Tableau Creator, a paid version with additional features at $70 per month.

If you are looking for help with setting up and using a data analytics tool, you can contact the marketing data experts to assist you. They will ensure that you have the best tool in place and they are helping you improve your business.


SAS is one of the oldest programming language and data analytics tools. For years, this tool has been a leader in data analytics until other programming and analytic tools like Python were introduced. However, SAS remains one of the best data analytics tools you can use in your business.

First developed in 1966 by the SAS Institute, this tool has come a long way, undergoing further redevelopments in the ’80s and ’90s. Like Tableau, SAS is easy to use and can analyze data from any source. In 2011, SAS added additional features enabling users to conduct web and social media analytics to help predict consumer behaviors and patterns.


This is the most common and perhaps the most popular data analytic tool. It is popular because it is easy to use and you can use it to analyze complex data. Even if you are experienced in SAS or Tableau, you will have to use Excel. It is the perfect option when you need to analyze the internal data for your business. The advanced business analytics and artificial intelligence capabilities in Excel also allow you to conduct big data analysis.


This is one of the most popular free to use data analysis tool. It can help you to rearrange and clean your data no matter how messy it appears. OpenRefine easily puts your data in a form that is readable and easy to interpret. This tool allows you to work with large data sets and the fact that it is available in multiple languages makes it a very popular choice. You can upload data to this tool in any format from multiple sources for analysis. The fact that it is free makes it ideal for small and medium business entities.

There you have some of the top tools for data analysis for marketing and other business uses. The best thing is that you can use them without paying, although there are paid versions, to enhance your marketing efforts and make your business more successful.


Go to Smartblog Theme Options -> Ad Management to enter your ad code (300x250)

No comments yet.

Leave a Comment