As the internet becomes the prime selling channel today, you cannot expect to grow your business unless you have a robust online presence. But only having an impressive website is not enough if you want to rule the digital space. You have to make sure that the potential customers are able to access your website and identify your brand. The key lies in being able to attract new customers to your site but this is easier said than done.
There are hundreds of others that you have to compete with to secure a place on the top of the search rankings and stick right there. After all, this is where you have to be for being visible and enticing the audience to connect with your brand. The only way that you can reach there is by acing your online marketing strategy with the right mix of elements. Let us highlight the fundamentals that you need to stick to for securing high traffic for your website.
Search Engine Optimization
Without any doubt, Search Engine Optimization (SEO) is the cornerstone of online marketing. It refers to a set of strategies that work together to take any website to the top of search rankings. SEO is based on keyword research to identify the keywords that the users are more likely to search for finding the product or service that the business sells online. Furthermore, the content on your website needs to be optimized with the most relevant keywords so that Google identifies your business and places it on the top of the search rankings.
Beyond search keywords and content optimization, there is much more that SEO entails. The use of apt title tags, meta descriptions, URL structures, Alt tags for images, and sitemaps are just a few elements to be considered. Further, it also involves a complete audit and optimization of technical aspects such as speed and responsiveness of the website. Quality backlinking is another aspect that plays a key role in boosting your site’s traffic. If you have any query take help of Marketing Agency experts.
Social Media Marketing
Bear Newman from BearFoxMarketing.com explains that it is important to rank high on search engine results page (SERP) because 90% of all web traffic only uses the first page of SERPs. This definitely makes SEO a potent traffic-driving strategy but it cannot get you results on its own. It has to be combined with a social media marketing plan to extend the outreach to the relevant audience. Social media is, in fact, the fastest way to gain exposure for your brand and connect with the audience that is most likely to access your website and convert as well.
The objective of this tactic is to build your profile across all the major channels such as Facebook, Instagram, Twitter, and LinkedIn. Further, you need to work on reaching out and building online communities comprising the existing and potential customers who would want to propagate your brand. Levering the reach of industry influencers through influencer marketing is another aspect of social media marketing. This strategy is all about building trust for your brand to such an extent that you fetch traffic via word-of-mouth.
Blogging
Blogging is another powerful strategy that has the potential of attracting new customers to your site. The idea is to cater to high-quality, informative content on your blog on a consistent basis so that you build a good reputation and high authority over time. Blogging sites that are able to gain an authoritative position become a go-to destination for the audience in that specific domain. This means that quality content is all that you need to strengthen your brand’s presence and become an industry leader online.
Blogging acts as a subtle marketing tactic as it fetches the audience looking for information in the first place and engages them to such an extent that they end up buying your product or service. Further, posting blogs on your site keeps refreshing it and benefits from the SEO perspective as well. Google prioritizes websites that publish relevant and valuable content regularly, which means that it can improve your ranking too.
Guest Blogging
Beyond blogging, you can also try the guest blogging strategy to drive quality traffic to your website. If you have the potential to tell stories and churn out quality content, why keep it confined to your blog and not distribute it elsewhere? Guest blogging lets you do just that as it gives you the opportunity to have your content published on high-DA sites which are frequented by the relevant audience.
All you need to do is to convince the publishers that you have something amazing to contribute to their blog sites. Once you have your content published on their sites, chances are high that industry-relevant audience may access it. If they get impressed by the information that your content caters and builds trust in your expertise, they will reach your site to know more. The good news is that this is all qualified traffic that has a high conversion rate.
Video Marketing
Keeping pace with the trends, video marketing is another strategy that can give a significant boost to your site’s traffic. The strategy revolves around creating engaging and informational videos about your business and products and marketing them across video-sharing channels such as YouTube and Vimeo. “How-to” videos, for example, have an educational value and make a great way to fetch traffic for your website.
Being consistent is the key to success when it comes to building your authority with video marketing. Also, make sure that these videos are compelling enough to engage and connect with the audience. Link them with relevant content or blog posts to get the user landing on the pages that you want to promote and fetch traffic to.
Knowing these five fundamentals and utilizing them as a mix can bring quality traffic for your website. Not only are they likely to be interested in what you have to offer, but the chances of yielding conversions are also high. The idea is to devise the right mix of these strategies and you will surely be able to ace the online selling game.
